Description:UNDER ARMOUR'S is an American sportswear company, Introduced in 1996, Under Armour decided to expand in Israel through launching 15 new concept stores by 2020 allocating substantial funds of NIS 30 million for this venture, A recent product design debacle involving Under Armour has sparked outrage, The company released a shoe with a logo resembling the word “Allah” in Arabic on its sole, a move perceived as highly offensive and disrespectful to the Muslim community, This controversy has resulted in widespread condemnation, demanding an immediate recall of the shoe and similar products bearing the controversial logo.